4C Consumer Insight – We help you to understand, developand map your market, target group and brand.

4C Consumer Insight GmbH offers market development consulting services to companies, based on instruments and concepts like market analysis, target group analysis, brand development, concepttesting und brand tracking. The collaboration with us is characterised by the flexible, straightforward and reliable handling of your assignments.

Market analysis With reference to current market trends and topics. In the context of a market analysis we specifically deal with the evaluation of market volumes and market potentials as well as with market and competitive analyses. more

Target group analysis This analysis provides the basis for a differentiated and detailed description of the market segments. Strategic targeting of a specific segment can help to secure an advantageous position for your brand on the market. more

Brand development We investigate the perception of trademarks, brand attributes, brand utility, brand values and brand personalities on behalf of one-on-one interviews or group discussions.more

Concepttesting We evaluate and assess alternative product and advertising concepts, based on representative consumer surveys. more

Brand tracking This instrument represents the strength of an investigated brand on behalf of abrand indexthat comprises the dimensions of brand familiarity, brand relevanceand brand uniqueness at a given level of brand awareness. mroe