Sport balls market analysis

In recent days, the agency for communication 4C Consumer Insight GmbH from Berlin completed a market analysis for the market of sports balls. A wide range of market products such as the footballs, handballs, volleyballs, basketballs, badminton and tennis balls was investigated. The market size, competition, and distribution were analyzed.



  Figure: Adidas Torfabrik as the official ball of the Premier League competition (Photo credit: Adidas Press Release June 8, 2013 )


The market for sports balls

In the market investigation, we analyzed the market in terms of turnover and sales of rolling elements, it  can be described as a growing market . Therefore the demand will continue to increase in rolling elements. We also did a detailed investigation of imports and exports of rolling elements and warehouses. The price development was presented. Finally, we have determined the relevant trends and the basic macro -economic factors.


The competition within the sports goods industry

First, we determinated the relevant competitors based on the market of sports balls. This was flanked by basic industry statistics. A plausible competitive structure has been developed. The competitors were tested for their assortments, products and services. Significant competitive strategies were introduced. Finally, the main competitors’ profiles were presented.


Distribution and sales

The distribution channels were shown in terms of importers, distributors and buying groups as well as the major retail chain stores. The relevant market segments were identified and the most relevant specific decision criteria at the distribution level were determined. Finally, the relevant procurement process was described.


Our agency is wants to involve especially matching athletes and prestigious sport events in each marketing strategy. Therefore colour in your brand with compelling experiences to develop your products and plan purposefully persuasive advertising strategies.


More market analysis were created on the following topics :

Coupling devices, automotive electronics, automotive air conditioning systems, car seats, construction formwork, watering systems, Roof covering materials (tiles), power utilities, precision tools, projectors, flood protection, sanitary ware, locking systems, dust bag


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