Culture, media and services

The cultural sector in Germany generates almost 170 billion Euros annually. The industry grows by around 2.5% every year. Over 250,000 companies and approximately 1.2 million core employees are involved. There is a large proportion of freelancers and very small businesses. These ensure that films, books, music, architecture, art and computer games are created and are available on the market. Social media platforms are also ideal for companies of various types. They can directly address their target group and present their corporate culture.

Digital media and e-commerce continue to gain importance. The majority of films and books are still sold as physical products, but the share of e-books, e-magazines and online video streaming is growing. Music is already mostly consumed digitally.