Culture, media and services
The cultural sector in Germany generates almost 170 billion Euros annually. The industry grows by around 2.5% every year. Over 250,000 companies and approximately 1.2 million core employees are involved. There is a large proportion of freelancers and very small businesses. These ensure that films, books, music, architecture, art and computer games are created and are available on the market. Social media platforms are also ideal for companies of various types. They can directly address their target group and present their corporate culture.
Digital media and e-commerce continue to gain importance. The majority of films and books are still sold as physical products, but the share of e-books, e-magazines and online video streaming is growing. Music is already mostly consumed digitally.
- Outdoor advertising
- Film production
- Research institutes
- Property managers
- Real estate agent
- Advertising agencies
- and other
In order to help you conquer the challenges in the competitive market, we offer a wide range of services, which include:
- Identification, presentation and analysis of the most important markets (regional, national or international)
- Development and controlling of marketing campaigns and social media strategies
- Carrying out representative online surveys
- In order to assess the chances of success of potential new products we look at changes in the sales markets, at evolving trends and at the current and future market drivers.
For initial advice on your project, please call 030 80617882 or email.