Furniture

In Germany, the manufacture and sale of furniture generates an annual turnover of 34 billion Euros. Manufacturing accounts for 24 billion Euros. The market is heavily dependent on the general economic situation and is growing at around 1% per year. The producer market is very fragmented. The retail sector is dominated by purchasing associations with high market power.

There is only slight growth in stationary retail. Online trade is growing faster. Developments in Augmented/Virtual-Reality are useful in that context which allow pieces of furniture to be placed virtually in your own room in order to make a purchase decision. There is a tendency towards multichannel solutions that take advantage of all sales channels.

Consumer habits change and make it necessary to adapt the furniture which is produced and offered. The proportion of single-person households is increasing, the home office is being used more frequently, people are moving more often and there is increasing demand for environmentally friendly products. Self-design solutions serve the desire for individualization. There is growth potential in the context of digitization and smart homes.