Metal products and household appliances

In Germany, 8,000 mainly small and medium-sized companies with 700,000 employees manufacture metal products. Annual sales exceed 100 billion Euros. Over the past decade, the industry has grown 3% each year.

Only 3% of the products are sold to private buyers. Companies in the fields of mechanical engineering, automotive engineering, construction, electronics and household appliances buy metal products to further process them. Mobility and urbanization are driving growth.

Challenges for the industry currently arise from the decline in automobile production, the increasing supply of cheap metal products from Asia and the need to adapt production processes to the ongoing digital transformation.

Sales of household appliances in Germany are almost 10 billion Euros a year. High quality products "made in Germany" are very well received. The trend towards digitization shows itself in the increased focus on smart homes - on networked household appliances which can be controlled online.

Our service

  • Vacuum cleaners
  • Irrigation systems
  • Air cleaner
  • Street lighting
  • Cast metal
  • and other

Project content

In order to help you conquer the challenges in the competitive market, we offer a wide range of services, which include:

  • Identification, presentation and analysis of new markets (regional, national or international)  
  • Insights in relation to growth strategies
  • Data in relation to M&A-Strategies
  • In order to assess the chances of success of potential new products we look at changes in the sales markets, at evolving trends and at the current and future market drivers.
  • Testing of new concepts, products and services

For initial advice on your project, please call 030 80617882 or email.