Almost 3.5 million companies are based in Germany. Around 100,000 new companies are added every year.
In every industry, it is important to develop an understanding of competitors, customers, suppliers, as well as trends and drivers. Only those who understand the rules according to which the industry develops, what the customers' needs are and which strategies the competitors pursue can position themselves appropriately on the market.
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To help you maintain a successful position in your specific market, we individually analyze your product, your services and your customers. In order to examine the options on the market, we offer among the following services:
- Identification, presentation and analysis of the most important markets (regional, national or international)
- Identification, description and analysis of potential new markets
- Target group analysis: The target group is asked about buying behavior, buying intentions, product requirements, willingness to pay, etc. and the results are statistically evaluated
- Concept tests: Products, campaigns, domain names, logos etc. are tested in advance on the target group and then optimized
- In order to assess the chances of success of potential new products we look at changes in the sales markets, at evolving trends and at the current and future market drivers.
For initial advice on your project, please call 030 80617882 or email.