Target group analysis

We offer customer-specific target group analysis for successful positioning in relation to relevant target groups. We implement telephone, personal or online interviews. Thus, we primarily determine the need, the relevant providers, the settings and requirements as well as the purchasing and information behavior.

Our services

  • Questionnaire development
  • Interviews / Group discussions
  • Data gathering
  • Data analysis
  • Reporting

Project contents

According to the respective task, we coordinate the survey method on the customer side and win the interview participants.

The questionnaire is being worked out. The data is collected. The data obtained are then checked and evaluated. Finally, the investigation report is created.

We have extensive experience in gathering decision-makers in industry, trade and public administration. In particular, the survey can be based on a city, region or country within or outside the EU.

Please tell us the group of people to be collected and a few details about the investigation background, then we will quickly prepare a first proposal or offer.