Data protection

4C Consumer Insight GmbH, (hereinafter called “4C Consumer Insight”) is pleased that you have visited our website and that you are interested in our company and our services.


We respect your privacy and are committed to protecting your personal data. We process all data that are collected during your visit on our website according to the regulatory requirements, especially according to the BDSG (German Federal Data Protection Act) and the TMG (German Telemedia Act). The website of 4C Consumer Insight can contain links to the websites of other companies that are not subject to this data protection statement.

Server log files

Our server automatically collects and stores technical data that your browser transmits to us in the server log files. 4C Consumer Insight uses these data to analyse your use of our contents in order to improve and optimise the design of our website. 4C Consumer Insight analyses the de-personalised log file data using standard analysis software.


We use several online forms in order to process business requests or enquiries regarding our newsletter. These forms are catered for the requirements of the users of our website. Information that is not imperative but of interest to our company is only optionally collected. Please decide for yourself which data you want to share with us. This does not constitute any limitation of the services that are available to you. We reserve the right to remove competitors, anonymous emails of free email services, other companies or private persons from our data records.

No disclosure to third parties

The collected data will only be used internally for the purpose stated. Data will not be transferred or disclosed to third parties unless it is necessary for the implementation of the contractual relationship.

Forwarding (external link)

Providers of teleservices are obligated to inform users about the transmission to other service providers. When we forward you to another provider during your visit on our website, the transmission will be indicated by opening a new browser window.

Processing and removing data

We store your data as long as necessary to achieve the respective purpose.


We provide an email newsletter that is sent to companies and private persons with whom we have a business relationship as well as to explicit subscribers of this newsletter at regular intervals. You can cancel our newsletter at any time by entering the word "Stopp" in the subject heading. In that case, your data will be immediately unsubscribed from our mailing list.

Your rights

We will be happy to provide you with information regarding your personal data or regarding your company data stored in our database at any time and free of charge. You have the right to revoke your consent regarding the storage of your data at any time for future effect. Data that must not be deleted according to legal, statutory or contractual record retention periods is however excluded from your right of revocation. Data that is necessary for the justification, content or change of prospective contractual relationships with our company or data that has to be stored for accounting purposes is also excluded from your right of revocation.