Bearing rolling elements market analysis

Currently market analysis for the product "rolling elements" has been completed. This was with regard to a foundation of an established manufacturing company as part of its growth strategy.


  Fig: Rolling Elements, Credit: Schaeffler Group

Market in terms of rolling elements and bearing

In the market investigation we studied the market in terms of turnovers and sales of rolling elements. The bearings market can be described as a growing market. According to that the demand will continue to increase in rolling elements. We also did a detailed analysis of imports and exports of rolling elements and bearings. The price development in terms of the bearing was presented. Finally, we have determined the relevant industry trends and the basic macro-economic factors of this market.


Competition in terms of the rolling elements

At first we identified the major suppliers of rolling elements based on the German market. It is necessary to distinguish between a few specialized companies and the other in companies that offer rolling elements in addition to the bearings. The market shares of the competitors were estimated. The assortment and pricing systems were analyzed. In addition, there was a critical analysis of the brand profiles and customer-oriented communications programs.


Shopping process

The purchasing process regarding the procurement of rolling elements was determined in detail. We analyzed the responsible procurement team with its relevant decision makers. Furthermore the decision criteria have been shown in detail. Finally the determination of the shopping places was made. We also displayed the information behavior concerning the purchase of rolling elements.


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