Over 960 companies generate annual sales of over 430 billion Euros in the automotive industry. 800,000 employees are involved, who manufacture motor vehicles primarily in mass production and series production. On average, sales have grown by 3.5% in the past five years.

The industry is facing major challenges due to the increasing switch to e-mobility, which is supported by the EU's climate targets. Significant declines in traditionally well-functioning car models occur in the important sales markets in China, Europe and North America.

New market potential is emerging for e-cars and hybrid cars, which fit the trend towards sustainability. However, these should be designed in an user-friendly way so that the higher costs are readily accepted by customers. The trend towards urbanization and digitalization is leading to new market potential in online car sharing. Artificial intelligence and self-driving cars also lead to new market opportunities.


Our service

  • Infotainment systems
  • Motor vehicle trade
  • Car workshops
  • Municipal vehicles
  • Trucks
  • Passenger cars
  • Navigationsgeräte
  • Tractors
  • and other

Project content

In order to help you conquer the challenges in the competitive market, we offer a wide range of services, which include:

  • Identification, presentation and analysis of the most important competitors (regional, national or international)  
  • Description and analysis of new markets (new sales regions, new product types, new services)
  • In order to assess the chances of success of potential new products we look at changes in the sales markets, at evolving trends and at the current and future market drivers.
  • Site selection: assessment of locations for e.g. new production facilities  

For initial advice on your project, please call 030 80617882 or email.